Purchasing technology, especially custom software, is a significantly more complex process than acquiring other types of products for your business. The challenges are many, particularly because most companies that need digital solutions are not primarily tech companies and therefore have difficulties evaluating all solutions available on the market. Furthermore, purchasing technology is about more than just the product itself and solving a specific problem; it's also crucial that the solution supports the company's long-term strategy.
A significant difference in purchasing technology versus another product lies in that what you initially think you need, often does not align with what is ultimately implemented. This dynamic is a fundamental part of the process, as you will discover all the possibilities that digital solutions offer throughout the project. This is a big reason why software purchases are difficult, especially if you have never done it before and don’t know what to expect.
Here are some concrete actions your business can take to become a successful tech buyer.
The first step towards becoming an effective technology buyer is to truly understand your business' needs and the underlying purpose of the technology investment. This means taking the time to carefully analyze what your business needs to improve your processes, increase efficiency, or enhance customer experience.
Having a reliable and knowledgeable provider is crucial. (Ideally, one that is also fun to work with!) However, a good provider should not only be knowledgeable about technology but also able to guide you through the rather complex world of tech and help you understand which solutions best match your business goals. They need to be tech nerds with business understanding.
A common mistake many companies make is to limit tech-related discussions and decisions to the management level. It's important to involve users at various levels within the organization, especially those who will use the software daily. Their insights and feedback are invaluable and ensure that the solutions are practical and effective.
We've said it before – purchasing technology is a dynamic process. It's important to be flexible and open to changes and new ideas during the development phase. Don't stick to the initial thought and always be receptive to feedback. Being able to adjust your requirements along the way will lead to better end results and more innovative solutions.
No software is developed overnight, or at least no high-quality software, and it's important to have realistic expectations regarding timelines and budget. Good technology takes time to build and offers the opportunity to include more business areas and functions during development, which ultimately leads to even better results.
Maintain an open and ongoing dialogue with your provider and be prepared that software development requires both time and investment.
As a client, it's not your responsibility to be a tech expert; it's too complex and should be handled by specialists. Instead, your focus should be on what you do best: your core business. Therefore, find a technology partner you are comfortable with and who can educate and guide you when it comes to technology and software.
While it's true that your technology provider plays a crucial role in the success of your software purchase, it's equally important for your company to approach the process with the right mindset. Being prepared, flexible, and engaged are key elements that you bring to the table. Collaborating closely with your provider, openly communicating your needs and feedback, and being willing to adapt as the project evolves are vital practices that help ensure the technology not only meets but exceeds your business goals.
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