Technical solutions are often seen as something that solves a problem – a support function designed to make a process run more smoothly. But technology is much more than that. It is an accelerator for the entire business and has the potential to transform an entire organization.
A common mistake many companies make is focusing directly on a specific technical solution or tool when they embark on digitalization. Unfortunately, they often miss the foundation of the decision – a proper understanding of what they actually need to achieve with the solution. This can lead to large investments in technology that fail to deliver the desired results.
Instead, the focus should be on first defining clear and measurable business goals. From these goals, a technical roadmap is developed, which not only specifies which solutions and tools should be implemented, but also how they should be integrated with the business processes to support the company’s overall objectives. Every decision regarding technology in the business is therefore made with these business goals in mind, giving tech a much larger role than just a support function – it becomes an accelerator.
Companies with the wrong focus have not yet managed to link their tech strategy with their overarching business strategy, something that must be done in order to leverage all the possibilities technology offers. The result is often local solutions that are completely isolated from one another and only solve individual problems in the business.
Integrating tech and business strategies requires a specific type of expertise, often in the form of a CTO who is both technically skilled and has a strategic understanding of the business. A CTO acts as a bridge between technology and business, ensuring that every tech investment supports the company’s long-term business goals. Learn more about what a CTO does here.
A well-functioning tech strategy goes hand in hand with the business strategy, which means that technical solutions are chosen and implemented based on the company's long-term vision. It’s about constantly evaluating and adjusting both the technology and business goals to ensure they are always aligned.
When tech and business strategies are synchronized, technology becomes a strong driver of business development, not just a support function. By aligning the two, the company gains clear direction, where every tech investment is directly linked to specific business goals. This leads to more efficient use of resources, faster decision-making processes, and an increased ability to adapt to changes in the market.
Companies that succeed in this integration can discover new revenue streams, improve internal processes, and strengthen their competitiveness. Instead of focusing on individual tech solutions that only solve temporary problems, a long-term strategy is created where technology supports and accelerates the company’s overall vision. This results in increased productivity, better customer experiences, and greater opportunities to scale the business.
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